The farce of ‘influencer marketing’

There’s been a bit of discussion lately about influencer marketing – which is essentially the equivalent of celebrity endorsements, except the people involved usually aren’t popular enough to be considered celebrities. The core premise is this: Brand wants to sell stuff Some people have big follower or subscriber numbers Brand contacts person, asks the person… Continue reading

Growth hacking is just marketing.

Today’s gripe comes from everyone’s favourite buzzword du jour,¬†growth hacking. As defined by the wizards at Wikipedia: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and¬†social metrics to sell products and gain exposure Now, you might think, that sounds quite a lot like marketing? A good marketer uses… Continue reading