On Klout.

Klout: about as much Science as anti-vaxxers Ironically requiring the spelling to be correct in order to work with the meme. The problem with online influence The biggest problem with all of this rhetoric about online influence, whether about bloggers, Twits, or Facebookers, is the simple fact that more [email protected]/’Klout’ does not influential make. It’s… Continue reading

SOCIAL GRAPH SEMANTIC CO-CREATED VIRAL CX ROI SOLOMO BIG DATA MEME 2.0

A new technique in ‘content marketing’ hits mainstream. Content marketing is so hot right now I’m surprised it hasn’t spontaneously combusted. The idea of content marketing is not particularly unique: rather than overtly sell your products, teach the customer about stuff, and hopefully your products will sell themselves. Or as defined by the Content Marketing… Continue reading