Synchronicity in modern communication

Twice now over the last couple of weeks I’ve found myself talking about the concept of synchronicity and modern communications (social/digital etc), and what that means when choosing what should go where. Ultimately every network is either asynchronous or synchronous. Some may have elements of both, but almost all fall one way or the other. Synchronous networks are when ‘stuff’… Continue reading

Growth hacking is just marketing.

Today’s gripe comes from everyone’s favourite buzzword du jour, growth hacking. As defined by the wizards at Wikipedia: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure Now, you might think, that sounds quite a lot like marketing? A good marketer uses… Continue reading

Why apps launch iOS only, even in 2015.

Big news – Twitter just launched Periscope, their video live-streaming app, a few weeks after Meerkat, a competitor doing the same thing, made massive waves (although Twitter acquired Periscope in January for $100m apparently, so no surprise that Twitter will kill Meerkat). This also comes on the back of Instagram launching “Layout from Instagram”, which is wholly… Continue reading