No, your startup does not need exposure. It needs customers.

November 28, 2017 1 Comment Hugh Stephens read

I was shocked to see in the 2017 Startup Muster report this chart about the support that people said they needed: So a lot of people (it was a multi-select question if I remember correctly) said that what they needed was media exposure or social media exposure. 99.999% of the time, that’s totally and utterly wrong…. Continue reading →

Startups

Supporting startup founders you meet: buy their shit

November 23, 2017 0 Comment Hugh Stephens read

When I was in Boston, I got a really good piece of advice, almost by accident. We were at a dinner held by JP Morgan to watch the recording of an episode of a webseries they do with sports stars talking about money. It was actually slightly more interesting than you might think, but nothing… Continue reading →