A challenge in the early days of every business, particularly those selling to other businesses larger than they are, is that nobody likes to be someone’s biggest customer, or take a risky bet. When I started in the consulting field, we were insanely high risk for a client to choose over an incumbent (big agency,… Continue reading
The enterprise as startup – some thoughts on innovation
I have not failed. I’ve just found 10,000 ways that won’t work. – Thomas Edison Innovation is a remarkably trendy and popular topic of late, but don’t let that deceive you. Companies have always needed to be responsive to their environment, regardless of whether that means process optimisation, new products, or new customers. The ones who were… Continue reading