OK so another bug bear of mine…people running social for brands who don’t quite understand the intricacies of Twitter @replies. Of course, this is understandable for newer people or those who don’t care (the ‘everyday’ Twitter user) but if you’re a brand, you should understand the platforms you’re using. @Replies are harder than you think…this… Continue reading →

I saw with some hilarity this article that just delightfully plays that delicate balance of ‘it must be a satire…or is it?’ about an ad agency — ‘Huge a digital design and advertising firm that runs the social media accounts for eight different brands’ — who allegedly took 45 days to write a Tweet for… Continue reading →

Klout: about as much Science as anti-vaxxers Ironically requiring the spelling to be correct in order to work with the meme. The problem with online influence The biggest problem with all of this rhetoric about online influence, whether about bloggers, Twits, or Facebookers, is the simple fact that more people/eyeballs/RTs/@replies/’Klout’ does not influential make. It’s… Continue reading →