Twice now over the last couple of weeks I’ve found myself talking about the concept of synchronicity and modern communications (social/digital etc), and what that means when choosing what should go where. Ultimately every network is either asynchronous or synchronous. Some may have elements of both, but almost all fall one way or the other. Synchronous networks are when ‘stuff’… Continue reading
The farce of ‘influencer marketing’
There’s been a bit of discussion lately about influencer marketing – which is essentially the equivalent of celebrity endorsements, except the people involved usually aren’t popular enough to be considered celebrities. The core premise is this: Brand wants to sell stuff Some people have big follower or subscriber numbers Brand contacts person, asks the person… Continue reading
Buffer Daily & the content marketer who cried wolf
DO IT NOW: Tweet about this article without bothering to read its content. That’s how to do the twitters, right? Click here like a good sheep. Content warning: a bit of foul language in this one. Massive scheduling-cross-queue-service-come-content-recommendation-engine service Buffer recently announced their new app Buffer Daily. And it’s fucking horrid. Like, horrible. And it’s… Continue reading
You’re doing Twitter @replies wrong.
OK so another bug bear of mine…people running social for brands who don’t quite understand the intricacies of Twitter @replies. Of course, this is understandable for newer people or those who don’t care (the ‘everyday’ Twitter user) but if you’re a brand, you should understand the platforms you’re using. @Replies are harder than you think…this… Continue reading
Ad agency ‘takes 45 days to write a Tweet’ & borks their response
I saw with some hilarity this article that just delightfully plays that delicate balance of ‘it must be a satire…or is it?’ about an ad agency — ‘Huge a digital design and advertising firm that runs the social media accounts for eight different brands’ — who allegedly took 45 days to write a Tweet for… Continue reading
On Klout.
Klout: about as much Science as anti-vaxxers Ironically requiring the spelling to be correct in order to work with the meme. The problem with online influence The biggest problem with all of this rhetoric about online influence, whether about bloggers, Twits, or Facebookers, is the simple fact that more people/eyeballs/RTs/@replies/’Klout’ does not influential make. It’s… Continue reading
Stop complaining about Facebook
There’s a new trend in town, Facebook bashing. Today it seems de rigeur in the world of social media to have a good go at good old Facebook. Now I’m not going to defend the bohemoth network until its death — it definitely has its limitations. But with continued reports of how Facebook is forcing… Continue reading
My followers are worth $99bn.
Because everything needs an arbitrary dollar value. Not to name and shame here, but I was fascinated by @DionneLew’s Tweet the other day [NB: I presume it’s automated by the service…] Luckily it appears to be an accidental signup for a service that doesn’t seem to un-authorise (although rather than removing yourself from their service… Continue reading
SOCIAL GRAPH SEMANTIC CO-CREATED VIRAL CX ROI SOLOMO BIG DATA MEME 2.0
A new technique in ‘content marketing’ hits mainstream. Content marketing is so hot right now I’m surprised it hasn’t spontaneously combusted. The idea of content marketing is not particularly unique: rather than overtly sell your products, teach the customer about stuff, and hopefully your products will sell themselves. Or as defined by the Content Marketing… Continue reading
Inside the social media marketing echo chamber
Or what the social media “experts”, “ninjas” or “mavens” don’t tell you. tl;dr? If this is all too long for you, make sure you stick around until the “Top 10 secrets you’d normally pay to hear” at the end. What’s with all the experts? I’m going to start by embracing how much of a hypocrite… Continue reading