Because everything needs an arbitrary dollar value. Not to name and shame here, but I was fascinated by @DionneLew’s Tweet the other day [NB: I presume it’s automated by the service…] Luckily it appears to be an accidental signup for a service that doesn’t seem to un-authorise (although rather than removing yourself from their service… Continue reading
SOCIAL GRAPH SEMANTIC CO-CREATED VIRAL CX ROI SOLOMO BIG DATA MEME 2.0
A new technique in ‘content marketing’ hits mainstream. Content marketing is so hot right now I’m surprised it hasn’t spontaneously combusted. The idea of content marketing is not particularly unique: rather than overtly sell your products, teach the customer about stuff, and hopefully your products will sell themselves. Or as defined by the Content Marketing… Continue reading
New blerg, new beginning
Copied from my old blog… What’s the deal with this whole blogging thing? Like most bloggers, I’ll have a self-referential, future-tense post to begin my blogging. This is my blog, and a new outlet. Sadly, many of my thoughts don’t quite suit existing channels like the company’s blog, and are a bit too long or… Continue reading
Inside the social media marketing echo chamber
Or what the social media “experts”, “ninjas” or “mavens” don’t tell you. tl;dr? If this is all too long for you, make sure you stick around until the “Top 10 secrets you’d normally pay to hear” at the end. What’s with all the experts? I’m going to start by embracing how much of a hypocrite… Continue reading