Every now and then I see this weird confusion about why people buy stuff. People buy stuff to solve problems. They buy stuff for a “job to be done”. Startups are no different – people choose to buy (or not buy) their products based on whether they (a) experience the problem the startup aims to solve,… Continue reading
Customers don’t give a shit about how your technology works
![Customers don’t give a shit about how your technology works](https://d3c8heq3znktqo.cloudfront.net/hughsite/wp-content/uploads/2017/09/23143106/markus-spiske-207946-1200x800.jpg)